The most successful eSports teams on social media

Social media is playing an increasingly important role not only for athletes from the classical disciplines. For teams from the eSports leagues, the various channels have also become part of their everyday lives.

A social media analysis by AverMedia, a hardware manufacturer, shows how the world’s best known 35 eSports teams perform on Instagram, Twitter and YouTube.

For the ranking, the company calculated several key figures, such as the number of followers and subscribers, as well as the interaction rate of visitors with the teams’ content, the engagement rate.

Of the 35 teams analysed, Fnatic scored best: the London-based team scored 238 out of a possible 280 points. Close behind is FaZe Clan, which specialises in six games (234 points). Team Liquid took third place with a score of 225.

With 222 points, OpTic Gaming can secure fourth place. Especially the high number of followers on Twitter and YouTube help the team to this position. The two teams SoloMid and Natus Vincere complete the top 5 of the ranking with 208 points each.

Twitter the strongest social medium for eSports teams (worldwide)

In a comparison of the teams’ followers’ figures, the Twitter platform is far ahead: a total of 565,000 people follow the accounts of the 35 teams. The teams have a total of 437,000 subscribers on YouTube. The average number of clicks on the last 10 videos is almost 100,000.

However, there are considerable differences between the teams: Some have not uploaded a new video for a year and this with only very few clicks, other teams such as FaZe Clan have on average more than two million views. The average number of followers on Instagram is similar to YouTube: The 35 teams there have only 1,000 fewer followers than on YouTube.