Established brands and newer operators alike dominate the online sportsbook UK industry. The older brands have a background in retail betting while the latest additions to the market only have an online presence. The number of online betting UK sites increases all the time as bookmakers based overseas target the UK market, which is one of the biggest in the world. So, with such a wide range of online casino and betting sites, how to choose the one for you? DatabaseBasketball has selected the best UK betting sites and best bonuses to match all types of players.

Online Sportsbook UK 2024

Casino Free Bonus Welcome Bonus Rating Review Play Now!
x 2x €10 Risk-Free Bets

Review Play Now!

You Can Not Play
You qualify for two risk-free bets worth €10 each as a new Optibet member. Any sports enthusiast knows that it hardly gets better than this!

Terms & Conditions +18
€5 Free Bet Get up to 100% up to €50

Review Play Now!
You Can Not Play
Bet on the greatest sports events and discover the best tips and odds on all your favourite sports. It is all possible when you claim the LV Bet Sports welcome bonus including a £5 Free Bet plus a 100% Bonus worth up to €50!
Terms & Conditions +18

LV Bet Sports Betting Terms & Condition

LV Bet Sports Welcome Bonus Terms & Conditions:

The minimum required age of the customer for this offer is 18.

All new customers who register from 05.09.2018 onwards are eligible for the Welcome Offer at LV BET to use with their first deposit in the Sports Betting section.

The offer is valid from 05.09.2018 00:01 CET until 31.08.2019 23:59 CET. However, LV BET reserves the right to terminate this Welcome Offer at an earlier date should it deem it necessary to do so at its discretion without the need to provide any advanced notice.

A first deposit made using Neteller, Skrill or Skrill 1-Tap does not qualify for the Welcome Sports Offer, however does count towards the player’s deposit tally, i.e. should a player make the first deposit using an aforementioned payment provider, they automatically forfeit the Welcome Sports Offer.

The new customer may decide whether the First Deposit Bonus is enabled or not.
Existing customers may use the First Deposit Bonus only once after the direct invitation for using under same following conditions.

The following mentioned currency in € is equivalent to the currency of the account.
Currency conversions are calculated as per the following example; 10 EUR, 10 GBP, 10 USD, 50 PLN, 3000 HUF, 800 RUB.

Should the First Deposit Bonus be enabled, a 100 % bonus will be added to the first deposit, the maximum bonus amount permitted is €50.

This offer cannot be used in conjunction with any other offer.
If the First Deposit bonus is requested, customers must select the “WELCOME OFFER” box when making a deposit. If the First Deposit Bonus is not requested, then customers must select the “NO BONUS” box on the deposit form.

The First Deposit Bonus cannot be applied at a later date and cannot be used in the Casino section.
A minimum of €10 (or equivalent in the currency of the account) real money deposit to the LV BET Sports Betting account is required to qualify for this offer.

Only combi bets which include at least 2 selections using minimum odds of 1.25 (¼) each with the final odd of at least 1.80 (⅘) counting towards the turnover of the wagering requirement.
Wagering requirements: twelve (12) times turnover of initial balance (deposit + bonus) with final odd of at least 1.80 (⅘).

Players must wager the deposit and bonus a specific amount of times. For example, a deposit of €50 will result in a €50 bonus meaning the Bonus balance amounts to €100. Players will be required to wager €100 x 12 = €1200 in the Sportsbook before they may cash out.

Only combi bets placed from bonus funds are included in the wagering requirements.
In order to transfer bonus money to real money balance, all bets that were placed using bonus money must be settled and final event results must be published. Return and voided bets do not count towards wagering requirements.

Having an active bonus, only customers with positive real money balance would be able to place a combi bet to lower odds than 1.80, thus this bet would not count towards wagering requirements. The customer’s balance with an active bonus would be visible in the following format: “X+Y”, where X indicates the real money balance and Y indicates bonus funds balance.

Bets placed on different selections within the same market or bets placed on equivalent markets (eg. Double Chance and (Asian) Handicap bets +1/-1) are not eligible for this offer. If such bets are placed, LV BET reserves the right to close relevant accounts and confiscate existing funds.

The First Deposit Bonus can only be claimed once per person, household, family, household address, email address, credit card number, IP address or shared computer environment.

Deposit and Bonus amount are considered as bonus funds respecting wagering requirements to use solely in the Sports Betting section.

Virtual Sports bets do not count towards wagering requirements.

The customers have 21 days to turn over the deposit + bonus otherwise his bonus balance will be forfeited.

Players from Afghanistan, Algeria, Angola, Bahrain, Belgium, China, Croatia, Cuba, Denmark, Eritrea, Estonia, Ethiopia, France, Guadeloupe, Guyane (French Guiana), Hong Kong, Indonesia, Ireland, Israel, Italy, Iran, Jordan, Iraq, Kuwait, Libya, Lithuania, Malaysia, Martinique, Mauritius, Morocco, Norfolk Island, N. Korea, Oman, Pakistan, Poland, Portugal, Qatar, Romania, Rwanda, Saudi Arabia, Slovakia, Sudan, Somalia, South Sudan, Spain, Sweden, Switzerland, Syria, Turkey, Tunisia, UAE, Ukraine, the United Kingdom, Yemen, United States and its dependencies, military bases, territories which include but are not limited to Am. Samoa, Guam, Marshall Islands, Mauritania, N. Mariana Islands, Puerto Rico, and the Virgin Islands are excluded from this offer.

LV BET reserves the right to close a customer’s account and confiscate any existing funds if evidence of abuse/fraud is found.

In case a dispute occurs, it will be handled according to complaints procedure set out in the General Terms and Conditions and all decisions made by LV BET will be deemed final.

LV BET reserves the right to request a copy of your ID and proof of deposit to confirm legitimacy.

The option to forfeit the bonus is given. Players are kindly requested to contact the support team for this option.

Cancelling or forfeiting the bonus (both due to customer’s decision or bonus’ expiration) will cause all the winnings (from winning bets) plus granted bonus to be revoked from the bonus balance. As the result of the bonus’ cancellation, the customer is eligible to retain at most his initial deposited money (losing bets won’t be returned).

If the customer’s account contains both real money and bonus funds, at first place bonus funds balance will be deducted if the bet meets the bonus requirements (minimal odds).

The use of VPN, proxy, IP pool or other services and techniques, for the purposes of deliberately obscuring, hiding or changing IP addresses in order to fraudulently take advantage of bonus or promotional offers is strictly forbidden.

All bonuses and promotional offers are intended for recreational players only. LV BET reserves the right to, at their discretion, limit the eligibility of customers for any bonuses and offers, in accordance with responsible gaming procedures.

In cases where terms of offers or promotions are deliberately breached, or it is evident that bets have been placed by several customers in collusion, LV BET reserves the right to reclaim the bonus or promotional portion of the offer in question and, at their sole discretion, settle or nullify bets funded by any deposit bonus. In such cases, LV BET also reserves the right to charge an administration fee.
The above conditions are additional to the General Terms & Conditions. LV BET reserves the right to change the Terms & Conditions and/or withdraw this offer at any time with or without cause and with or without notice. Players are strongly advised to regularly review the related Terms & Conditions to keep up to date with any changes.

These Terms & Conditions may be published in a number of languages for information purposes and ease of access by players. In case of any discrepancy between a non-English version and the English version of these Terms & Conditions, the English version shall prevail.
x 100% up to $100

Review Play Now!

You Can Not Play
Are you searching for an unmatched experience that offers everything you’ve always wanted from an online sportsbook? Get the betting ball rolling with the Mr. Play Sports Welcome bonus that matches your first deposit 100% up to $100.

Terms & Conditions +18
x Up to $/€/£100

Review Play Now!
You Can Not Play
bet-at-home Sports gives all new sports fans a heads up with its welcome bonus worth $/€/£100. There is no better best way to prepare for the upcoming sports highlights than having 100-extra to bet on your favourite team.
Terms & Conditions +18

bet-at-home Sports Betting Terms & Condition

bet-at-home.com Bonus Terms & Conditions

The bonus offer is valid for bet-at-home.com customers who have never transferred money to their betting account.

The bonus code “FIRST” must be entered in the betting account under “Redeem bonus” within 10 days of the first deposit. After this time period the customer is no longer able to claim the bonus.

The maximum bonus amount is 50.00 EUR. Customers who deposit more than 100.00 EUR will get 50.00 EUR as a bonus from bet-at-home.com.

Values may deviate if the customer did not select EUR as their currency when opening their bet-at-home.com betting account. The decisive factor is the customer’s country.

If there is already an active bonus, a redeemed bonus will be queued. All additional bonuses can be activated under “My promotions” once the rollover requirements of the current bonus have been fulfilled or the bonus amount has been used up. The bonus must be activated within 90 days after it has been redeemed.

The bonus amount depends on the amount of funds at the time of activation. The assessment basis, however, cannot exceed the sum of all deposits made during the bonus period. With bank transfers the relevant date is the day the money is received by the bank.

Prior to a withdrawal, the bonus and the deposited amount must be rolled over 4x with minimum odds of 1.70 within 90 days after redemption. System and multi-way bets can only be used for the bonus rollover if the stake consists only of bonus funds or only of linked funds. Customers who deposited 100.00 EUR or more must roll over a maximum of 600.00 EUR.

If you do not meet the rollover requirements, bet-at-home.com reserves the right to cancel the bonus amount as well as any resulting winnings.

The bonus can only be rolled over with “Linked funds” and “Bonus funds”. Bets placed with other funds will not count towards the rollover conditions.

If bets are settled after the bonus was cancelled or has expired, only winnings made with linked funds will be credited. All winnings resulting from bonus funds will be cancelled.

The bonus will only be granted if no withdrawal was made before redeeming the bonus.

The deposited amount, from which the bonus is calculated as well as any resulting winnings are bound to the life span of the bonus and cannot be withdrawn.

The bonus is only valid for sports and live betting as well as virtual and eSports bets.

The bonus is limited to one betting account per person, family, household or computer. By suspicion of abuse via multiple registrations (fictitious accounts, game communities) or balance betting, bet-at-home.com reserves the right to remove the bonus and any resulting winnings.

The bonus is only valid for customers with residency or habitual residency in one of the following countries: Ireland, Liechtenstein, Malta, Netherlands, Cyprus, Gibraltar

By redeeming the bonus the player accepts the bonus terms and conditions as well as the general terms and conditions of bet-at-home.com which can be found at www.bet-at-home.com. bet-at-home.com reserves the right to amend or cancel this offer at any time at its own discretion.
x 50% up to $1,000

Review Play Now!
You Can Play
Maximise the value of your online sports betting! Take advantage of the BetOnline Sports Welcome bonus worth up to $1,000. It’s a great way to boost your betting budget on Rugby, Soccer, NFL, NBA, MLB and so much more.
Terms & Conditions +18

BetOnline Sports Betting Terms & Condition

Betonline.ag Bonus Terms & Conditions

A MINIMUM deposit of $50.00 is required to qualify for the bonus.

You will receive a 50% bonus on your qualifying first deposit only.

Deposits via Skrill and Neteller do not qualify for this bonus.

The maximum bonus per deposit is $1,000.00.

There is a 10x (ten times) rollover requirement associated with this promotion.

In order to receive a bonus you must use promo code BOL1000 in the cashier while making your deposit.

You must use any existing free plays already in your account before claiming any new free plays.

All free plays expire in 30 days unless otherwise stated. At the 30 day mark, any unused free plays will disappear from your account.

This promotion is non-transferable.

The free plays you earn are for the sportsbook. They cannot be used in the Racebook, Casino, Poker, or Live Betting.

BetOnline reserves the right to alter or amend the terms and conditions of this promotion at any time without notice.

Please see BetOnline's general rules for additional terms and conditions regarding bonuses.

General Rules

Deposit bonuses are optional and must be requested by the player when making a deposit. Please enter the “promocode” for the bonus you want to use when you are making your deposit. For example, use promocode LIFEBONUS to receive a 25% bonus. If your account is eligible for the bonus, it will be credited with the deposit.

Other bonuses, such as casino and poker bonuses, are optional and must be requested by the player via email, using the email address you have registered to your BetOnline account. Please email your account number, deposit amount, date and time of your deposit and the specific bonus you are requesting to [email protected] within 24 hours of making the deposit. Your bonus request will be reviewed and, if your account is eligible for the bonus, it will be credited within 24 hours of making the deposit.

When completing rollover on a slot game, the maximum bet per spin is $10. Failure to follow this condition may result in forfeiting any winnings.

Using the in-game "BUY FEATURE" to circumvent bonus rollover requirements may result in forfeiting any winnings.

Upon acceptance of a bonus, the player is deemed to have read and agreed to all terms, rules, and requirements listed on this page.

Player agrees not to request a withdrawal prior to meeting all stipulations, including rollover requirements.

Minimum rollover requirement for both Sports and Casino bonuses are defined as [deposit + fees + bonus] multiplied by [required rollover]. For casino bonuses, you are subject to roll over the deposit amount one time in casino real cash games before withdrawing.

The maximum bonus is $1,000.00. And a minimum deposit of $50.00, regardless of deposit method, is required to qualify for the bonus.

Other promotions are offered from time to time which require higher rollover requirements. These requirements must be adhered to before any withdrawal request.

Bonuses are non-transferable and have no cash value; a bonus only gains cash value after all stipulations, including rollover requirements, are met.

Re-Deposit Bonus Qualification:

No existing bonus balance or pending freeplay in account

No existing rollover conditions in account

No payout in the last 14 days

Stipulations on Re-deposit Bonus:

If any pattern of “recycling” or “churning” (defn. ‘money being withdrawn and redeposit in an effort to accrue bonuses’) all bonuses and winnings from said bonuses will be removed from the account without notice.

Bonuses are for recreational players. BetOnline reserves the right to deny and/or cancel bonuses and/or winnings from said bonuses if management determines a player to be non-recreational or part of a syndicate.

BetOnline reserves the right to take away any bonus at any time without explanation.

Prior to accepting any bonus, make sure you understand and agree to all policies. If you have any questions regarding our policies email Player Services department at [email protected]

Free Play Rules

Free Plays can only be wagered on:

FOOTBALL (NFL / NCAA / CFL / ARENA)

BASEBALL (MLB)

BASKETBALL (NBA / NCAA / WNBA)

HOCKEY (NHL)

SOCCER

Basketball, Football and Soccer Free Plays can only be used on Spreads and Totals.

Baseball and Hockey Free Plays can only be used on Moneylines and Totals.

If Bets, Parlays, Teasers and Point-Buying are not permitted using Free Plays.

Free Plays lose when a push or tie results.

Free plays and bonuses expire in 30 days. Any unused free plays at the 30 day mark will disappear from your account.

Free Plays can only be wagered online via the website or the mobile site. Free Play wagers cannot be made through the Call Center.

All Free Plays are subject to a Rollover requirement based on the Terms and Conditions of the particular promotion.

Only the Free Play winnings get added to your account balance. The value of the Free Play is not included.

The maximum winnings from any single wagered Free Play bonus is $5,000 or $5,000 cumulative from multiple Free Play bonus wagers from the same bonus.

NOTE: Unless otherwise specified by an Player Services Representative, when you receive a bonus for making a deposit you must roll over the amount you deposited (plus any fees that BetOnline may have covered), plus the Free Play bonus the specified amount of times. Wagers placed using Free Play do not qualify toward rollover calculation.

For example, if you deposit $1000 and your fees are $15, BetOnline will credit your account the full $1015 + $250 Free Play Deposit Bonus. So, if you have a ten-time rollover assigned for that deposit bonus, you must roll the entire amount (e.g. $1015 + free play) ten times. Thus, to receive a payout without forfeiting anything you won from your bonus, you must first cover the rollover amount (e.g. $1015 + Free Play times ten).

When calculating “rollover”, we use the lower of the risk/reward value as the effective value. For example, if you bet $500 on Team A to win $450, and you bet $400 on Team B to win $350, and you bet $250 on Team C to win $50, the total action applied toward fulfilling the rollover requirement would be $850 ($450 + $350 + $50).

Sportsbook bonuses can be rolled over in the Sportsbook only; no play in the casino or in the race book will count towards rollover. The same goes toward Casino Bonuses, which must be rolled over in the Casino.

BetOnline currently bans use of Promo Codes only from the following countries: Albania, Armenia, Azerbaijan, Belarus, Bosnia, Bulgaria, Croatia, Cyprus, Egypt, Georgia, Greece, Hungary, India, Kazakhstan, Latvia, Lithuania, Macedonia, Malta, Moldova, Nigeria, Poland, Russia, Serbia, Slovakia, Slovenia, Taiwan, Ukraine, Vietnam.
x Bet €10 Get €20

Review Play Now!
You Can Not Play
Bet €10, Get €20 in Free Bets! The MansionBet Welcome Bonus is a brilliant offer that rewards your €10.00 bet with free bets worth up to €20.00. Use your free bets to explore and win on more than 30,000 live matches every month.
Terms & Conditions +18

MansionBet Sports Betting Terms & Condition

MansionBet Bonus Terms & Conditions

New customers only

Min deposit $/€10 (debit/credit cards only)

Max bonus amount $/€50

Deposit using bonus code “MBET50”

Deposit and bonus amount must be wagered 6x at odds 4/5 (min odds 1.8) before bonus funds and winnings can be withdrawn

Winnings accumulated from real money bets may be withdrawn at any time

Bonus is valid for sports betting only

Terms and Conditions

The promotion is only available to customers who have not previously made a real-money deposit into their Sports Cash Account.

To be eligible for this promotion, players must insert MBET50 in the ‘Bonus Code’ field when making a qualifying deposit into their Sports Cash Account.

Minimum deposit amount must be at least $/€10 to be eligible for the welcome bonus. The bonus is automatically credited to your ‘sport bonus balance’ as soon as your qualifying deposit has been approved.

Single bets placed on any type of Handicap or Under/Over market will not contribute towards completing the wagering requirement, however accumulator bets can include all bet types as long as the minimum odds are respected for each individual selection.

Multiple bets with cumulative odds of 1.8 (4/5) count towards wagering requirements, however each leg must have odds of 1.2 (1/5) to be eligible.

Forecast and Tricast bets on Horse Racing DO NOT count towards fulfilling the wagering requirements.

Any winnings accrued during wagering of your deposit and bonus funds will be proportionately distributed between your sports real balance and your sport bonus balance until wagering is complete. Funds in your sports real balance are withdrawable at any time.

The offer is only available to customers residing in Ireland, South Africa, New Zealand, Germany or Canada

To be eligible to withdraw bonus funds and associated winnings, the deposit and bonus must be wagered (6) times at odds of at least 1.8 (4/5). Deposit and bonus wagering must be completed within 30 days of your first deposit. Failure to complete the wagering requirement within this timeframe will result in bonus and associated winnings being forfeited.

Bets will only count towards wagering requirements once they have been finally settled, at which point it will be deducted from your bonus wagering requirements.

Bets settled after the bonus has expired will no longer be taken into consideration for the rollover requirement.

Void, Cancelled, Cashed Out bets or bets placed with a Free Bet will not contribute towards wagering requirements.

Eligible depositing methods for this offer are: credit / debit cards.

The offer is limited to one per person, household, IP, device, email address or payment details.

The 50% bonus up to $/€50 can only be wagered on sports betting. Bets placed on Casino or Games will not count towards clearance of the wagering requirement.

The bonus amount and any associated winnings will be transferred from your ‘sport bonus balance’ to your ‘sport cash balance’ once wagering is complete, enabling them to be withdrawn.

Multiple bets placed on the same event will not count towards wagering requirements and also could be considered as bonus manipulation resulting in the removal of your bonus and associated winnings.

This promotion cannot be used in conjunction with, or contribute to the eligibility for, any other promotion.

MansionBet reserve the right to withhold or retract any bonus or winnings generated if the bonus was mistakenly credited or patterns of abuse are found.

MansionBet offers are intended for recreational customers and MansionBet may limit the eligibility of customers to participate in any promotion.

MansionBet reserve the right to suspend, modify or cancel this promotion at any stage without prior notice.

MansionBet’s General Terms and Conditions, including the MansionBet’s General Bonus Terms and Conditions apply.
x 100% up to €75

Review Play Now!

You Can Not Play
Whatever the sport you love, whatever the team you support, Betsson Sports Welcome Bonus doubles the fun. Whether you’re betting from your tablet, mobile or desktop, you qualify for a 100% welcome bonus, not once but twice!

Terms & Conditions +18

Betsson Sports Betting Terms & Condition
x 100% up to €25 + €10 Free Bet

Review Play Now!

You Can Not Play
Let the games begin, be quick and get the best sports betting start. Claim your Betsafe Sports Welcome Bonus and use the 100% bonus up to $/€25 to your advantage. That not all you also get a free bet worth $/€10

Terms & Conditions +18
x €10 Free Bet

Review Play Now!

You Can Not Play
Call it whatever you wish, the best bet, the safest bet or a free bet, just don’t miss it. The digiBet Sports Welcome Bonus gives you a Free Bet worth €10. Claim it now, there is no guarantee it will remain available for long.

Terms & Conditions +18
x 100% up to €/£/$25

Review Play Now!
You Can Not Play
Play Smart! Play Now! Get your ComeOn Sports 100% welcome bonus to enjoy free play up to €/£/$25. Why bet on one when you can bet on all your favourite sports at a leading sportsbook.
Terms & Conditions +18

ComeOn Sports Betting Terms & Condition

ComeOn! Welcome Bonus Terms and Conditions

100% up to €25 on your first deposit!

You can either complete this welcome bonus by placing bets in Casino or Sportsbook. Any valid bet towards completing the wagering requirements will help you to win the bonus amount and credit it into your unlocked balance.

The wagering requirement for Sportsbook is 6x (Deposit + Bonus) with combo bets (min. 2 selections) at min. odds ≥2.0. The Wagering Requirement for the casino is 35x (Deposit + Bonus). The wagering requirement can be completed by betting in the Sportsbook or Casino, or a combination of both.

The max bonus is €25 or currency equivalent (see below).

This offer is valid for new customers registering from 29th July 2013 until 31st December 2019.

You will have a total of 30 days to complete the bonus.

If a bonus is cancelled with open bets outstanding placed with bonus money, bonus money will be removed from the original bet stake.

Deposits made via Moneybookers/Skrill, Neteller, Paysafecard, Webmoney and Ukash are excluded from this promotion.

Void/duplicate bets do not count. Duplicate bets are defined as having the same selection, price or stake as a previous bet.

Bonuses are at the sole discretion of ComeOn Limited and may be cancelled or expired at any time.

ComeOn! maintains a strict policy of only one account per customer and use internal security systems to identify these. To avoid abuse we reserve the right, in our sole discretion, to refuse to provide bonuses in one or more of the following circumstances: (1) accounts sharing IP addresses (2) accounts belonging to the same family and/or household (3) accounts sharing a common contact detail or identifier (e.g. email address, telephone number, credit/debit card number or other payment method (4) multiple accounts belonging to the same person (5) breach of any of our bonus terms and conditions (6) evidence of collusion between customers in placing of bets.
This offer and all ComeOn! offers are limited to one per person, family, household address, email address, telephone number and shared a computer. Sharing of ComeOn! accounts or controlling more than one account is not allowed. This offer and other promotions are intended for recreational players only. ComeOn! reserves in its sole discretion the right to withdraw bonuses and resulting profits and keep deposits to cover any losses if any term of the promotion is breached.

In case it is noted that this bonus is being abused in any way, the bonus will be forfeited and any funds on the player’s account will be frozen. Furthermore, the customer account may be closed by ComeOn at its own discretion.

Residents of the following countries are not eligible for this offer: Albania, Belarus, Bulgaria, Czech Republic, Cyprus, Estonia, Georgia, Greece, Hungary, Italy, Latvia, Lithuania, Moldova, Pakistan, Portugal, Romania, Russian Federation, Spain, Ukraine.

Here are the minimum and maximum limits for all currencies:

General terms and conditions apply.

Online Sports Betting UK Regulation

The online sportsbook UK betting industry is highly regulated by the UK Gambling Commission. The body has introduced compliance guidelines with regards free bets and bonuses. The main online sports betting UK operators still use welcome offers to attract new customers. However, there is a growing trend for dynamic offers which reward the loyalty of existing customers.

Welcome Bonus

One of the main features of the online sports betting market is welcome offers for new customers which are generally in the following categories:

Matched deposit bonus.
Matched bet bonus.
Free bets.
Free bet tokens.
Bet credits.

These offers have similar characteristics in that only new customers are eligible; they must deposit funds into a new account and meet the qualifying rules before claiming the offer. There are time limits for placing the qualifying bet after opening an account and using the free bets after they have been credited. The online sportsbook UK industry relies on welcome offers to attract new customers.

Other Promotions

Betting sites UK also use promotions for existing customers to gain and maintain market share. The industry is highly competitive and customers are fickle. They will take their business to firms that have the most lucrative welcome offers and the best dynamic promotions. Here are some general offers that online sports betting firms provide for their current players:

Best Odds Guaranteed

Most of the leading online operators offer Best Odds Guaranteed (BOG) on horse racing in Britain and Ireland. If a punter takes the board price and the eventual odds are different bets will be settled at the best odds. So, the early price could be 6/1 (7.0) and the SP could be 8/1 (9.0) which means returns are calculated on the basis of 8/1. Online sportsbook UK sites display odds in fractional format by default but customers can change this to decimal or American format. The BOG promise also applies to greyhound racing with some operators.

Acca Boosts

The accumulator is a popular bet with online sports betting UK customers. Punters can place bets in singles, doubles, trebles and accumulators which include four selections or more. This type of multiple bet is popular for customers who bet on football and horse racing. Each selection must win for the bet to be successful and the odds are multiplied to calculate the returns from a winning bet. Some online sportsbook UK firms enhance the profit from a winning multiple and this type of concession is known as an acca boost and is an integral part of online betting UK operations.

Enhanced Odds

Enhanced odds are a similar concession to acca boosts because customers get extra returns from a winning bet. The offer often applies to the outcome of major football matches in the Premier League or Champions League. For example, customers with some online sportsbook UK firms may be able to back Liverpool at 33/1 to beat Tottenham in the final of the Champions League after 90 minutes. However, the maximum stake is £1, and extra returns are paid in the form of free bets. The headline offer appears very attractive, but the rules are restrictive. Online UK bookmakers must clearly state the Terms & Conditions related to these offers.

Sports

Sports betting with online sportsbook UK firms has grown massively over the last 20 years. Horse racing was the core betting sport and is still an important element of a sportsbook. However, there has been a move towards other sports which attract a huge amount of betting interest. The three most popular online betting UK sports are the following:

Football

Football is by far the most popular betting sport in the online UK market. It accounts for about 80% of bets placed and a bigger proportion in terms of turnover. The most popular betting leagues are the Champions League and the main domestic leagues in Europe. However, by some distance, the most bet on competition is the English Premier League. Turnover is huge on every fixture in the online sportsbook UK betting industry. Bookmakers display the three-way match result odds with a link to additional markets which appear under several headings such as:

Match Result
Handicaps
Totals
Corners
Cards
Goals
Scorers
Specials

Online sports betting UK firms also publish outright betting for many leagues and Cup competitions and update odds after each round of matches.

Tennis

Tennis is the second most popular betting sport around the world and with online sportsbook UK firms. It is one of the few sports in which more bets are placed in-play than before matches begin. Tennis lends itself to live betting because of the changes in momentum and fluctuations in the odds. At different stages of a match a player can be the favourite and underdog. Odds change after each point, and there is a significant move after a break of serve. All the online UK operators offer an extensive range of tennis betting options both for pre-match and in-play markets.

Horse Racing

Despite the growth in sports betting, horse racing is still an important sport with online UK bookmakers. Most sites offer odds on race meetings in the UK and Ireland and important overseas fixtures. If a customer places a bet, free live seaming is available. Ante-post betting is also popular with online sportsbook UK customers. Bookmakers issue odds for major races at the Cheltenham Festival and Royal Ascot and individual races such as the Grand National over jumps and Classics on the Flat.

Betting Types

The online betting UK industry has developed over the last 20 years, and in that time five types of bets have become established. The industry is constantly evolving, and there are new developments all the time, but at the time of writing these are the bets that dominate the online sports betting UK industry:

Pre-Match

In the days leading up to a fixture, odds are published for some of the main outcomes. As the event approaches, online bookmakers add more exotic markets to the offer. Despite the growth in in-play betting more bets are placed before the match for most sports. The most popular pre-match bets are singles and accumulators. Multiples and combinations combine a number of permutations. The Yankee and Lucky 15 are the most popular system bets with customers of online sports betting UK firms.

In-Play

All the online operators offer an in-play betting service. Customers can place bets during matches and the odds fluctuate depending on the score. Some interfaces provide live streaming of events while others display a graphical representation of the progress of play. The most popular in-play betting sports in the online sportsbook UK industry are football, tennis and cricket. Bookmakers suspend odds after a key event such as a goal in football, break of serve in tennis or wicket in cricket. The markets soon reappear with updated odds.

Cash Out

One of the more recent developments in online sportsbook UK betting is cash out betting. Bettors are allowed to close a bet before the outcome is known to ensure set winnings or cut the loss. The cash out value depends on the original odds, stake and current odds. Bets can be partially or fully cashed out during in-play events and the account is updated immediately with the betting funds. All the major online betting UK firms provide customers with the cash out facility.

Ante-Post

Bookmakers issue odds for major leagues in football and competitions in other sports before the start of the season. A typical ante-post market is on the outright winner of the Premier League in England. Odds are available before the first matches in August and are updated after a programme of fixtures right up until the end of the season in May. Online sportsbook UK firms also accept ante-post bets on the winners of the World Cup and finals of the European Championships.

Customised

Online sports betting UK firms now allow bettors to create personalised bets. The customer requests odds on match accumulators that are not available in the regular betting. Some of the outcomes are related so the odds are adjusted accordingly. These bets are attractive because they have the potential for a big win for a small stake. Over time more online UK bookies will offer this feature or their variation.

Closing Comments

The online sports betting UK industry is the most developed and regulated in the world. The industry is a model for betting in other jurisdictions. Many of the key changes in betting were originally developed by firms that operate in the online sportsbook UK sector and that situation is unlikely to change in the near future.